The Premier League has launched a new logo which will be used from next season.. The fresh new design includes a modern take on the lion icon – a symbol that is part of the competition’s ...

The Premier League is set to drop the familiar lion from its official logo as part of a major rebranding exercise, according to the Daily Mail's Charles Sale.

And the FA, the world’s oldest football association, has managed without a ball on its badge for well over a hundred years. What is more intriguing from a brand perspective is that change in tone.

Arsenal's burgundy number and Liverpool's new balance era feature in the fan-voted top 12 Premier League kits of all time.

Premier League will have no sponsor or lion in the logo next season, I don't like change. — Georgie (@FutbolSloth) January 12, 2016 Some people have read a great deal into the Premier League's ...

A new Premier League logo has been unveiled ahead of the 2016/2017 season. The Premier League is moving away from the logo which fans have known since 2007 and new one has been unveiled.

The Premier League has today unveiled a new logo. The graphic will be used from the start of next season and replaces the current serif font with a plainer one. The lion has been reduced to just a ...