A beauty editor tries to recreate Olivia Rodrigo's Grammys look using the exact same products. Here's the step-by-step guide ...

Now that the U.S. Food and Drug Administration has banned Red Dye No. 3, artificial food dyes are under increasing scrutiny.

Using brow pomades or mascaras to fill in sparse areas while ensuring the brows have an upward tail can lift the face. Tailoring your brow routine to your current hair color and face shape ensures ...

Shop TODAY contributor Chassie Post shares affordable, unique Target finds. From cardigans to a car vacuum, they're all ...

As summer rolls in, embracing these fresh beauty trends is more than just chasing the latest styles; it’s about celebrating your individuality, comfort, and the natural beauty within. Whether you ...

Save 58% on Grande Cosmetics Brow Gel and tame, fill in, and fluff up your brows for a natural, fuller look that lasts all ...

Embracing the journey of aging is all about enhancement and highlighting your natural beauty, and eyebrows are no exception. Sparse eyebrows can be a concern as we age, but with the right techniques, ...

Brow pencils offer the simplest way to fill and shape your brows or even darken them if desired,” explains Elaina Badro, a ...

Beauty writer Carol Lee recounts her lifelong quest to find the best eyebrow pencils and consults experts to compile a dozen ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...