Brow pencils offer the simplest way to fill and shape your brows or even darken them if desired,” explains Elaina Badro, a ...

Embracing the journey of aging is all about enhancement and highlighting your natural beauty, and eyebrows are no exception. Sparse eyebrows can be a concern as we age, but with the right techniques, ...

A highlighter palette features multiple shades to add a glowing finish to the skin. It accentuates features like cheekbones ...

If you’ve seen the beauty trend that involves eyebrows that lay perfectly flat and have unsuccessfully tried to recreate it ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

If you don't have the money or desire to have someone get you ready every morning, these products are truly the next best ...

If you’re trying to decide between the two, consider the results you’re after. If your goal is plumper, more voluminous lips, ...

As summer rolls in, embracing these fresh beauty trends is more than just chasing the latest styles; it’s about celebrating your individuality, comfort, and the natural beauty within. Whether you ...

Using brow pomades or mascaras to fill in sparse areas while ensuring the brows have an upward tail can lift the face. Tailoring your brow routine to your current hair color and face shape ensures ...

Makeup department head Rebecca Wachtel and makeup artist Thea Samuels tell IndieWire about leaving us clues on the crime ...

In this edition of Makeup Diaries, we take a deep dive inside the cosmetics bag of Grammy award-winning singer and songwriter ...