If you specialize in social events, focus your marketing activities on individuals. For weddings, for example, your main target audience will consist of the individuals or families involved in the ...

A great example is the return of Motorola in the ... You don't necessarily need to be a big brand to do event marketing right. Before you attend major music festivals, start with small-sized ...

For example, you could host 100 people at a venue and share ... and nothing beats the power of meeting face-to-face. I'm confident that event marketing will emerge intact as we work together for ...

B2B event marketing has evolved beyond single ... Over time, events have become more unique, bigger, and more consuming. For example, events are now considered a full experience as opposed to a ...

For example, if you have employees ... and be mentioned in pre- and post-event marketing materials. Facebook, Twitter and Instagram among other social media platforms are household names and ...

The one week Main Event starts July 5th ... The star players benefited with branding and marketing opportunities. Real celebrities, like Ben Affleck and Jerry Buss of Lakers’ fame, were being ...

Their strategic event marketing efforts have continued to pay ... environments conducive to meaningful dialogue. To use an example from earlier, Lab0 exemplified this by including a dedicated ...

Event marketing is the standout category in the ... experience and relive.” For example, with a festival sponsorship, the brand would be incorporated into moments like the artist line-up ...

For example, a B2B consultancy business looking ... thus raising the ROI for event marketing. You can also track the ROI of more niche activities, such as traffic sources. A/B testing is a popular ...