And branding can be a powerful way to turn a one-time gathering into a ritual, Parker said. “When something has a name, it becomes easier to remember, talk about and return to,” she said.

“Gen X wants things very value-driven, they want clear and concise information and personalization,” Zaroff says. “Gen Z ...

Thrivent's manager of event planning procurement Kim Fischer shares perspective on executing a themed business event.

The template smartly organizes itself. Its Due Date, Status, and Priority columns automatically sort as I enter values. The ...