The concept traces back to Ancient Greece, where Aristotle’s treatise “Rhetoric” established the three pillars of persuasion: ethos, logos, and pathos. While ethos establishes credibility ...

The term is attributed to the father of modern rhetoric, Aristotle, who named ethos, pathos, and logos as the three main modes of persuasion. Ethos is an argument’s credibility (the character of ...

Ethos, pathos, and logos are referred to as artistic means of persuasion, and contrasted to non-artistic means, that is, to hard evidence, such as laws, witnesses, and contracts. Unlike dialectic ...

Ethos, pathos, and logos are referred to as artistic means of persuasion and are contrasted with non-artistic means: that is, with hard evidence, such as laws, witnesses, and contracts.

Pathos AI has secured $365 million in a series D raise as the artificial-intelligence-powered biotech looks to fund trials of solid tumor drugs sourced from Novo Nordisk and Prelude Therapeutics ...

NEW YORK, May 08, 2025 (GLOBE NEWSWIRE) -- Pathos AI, a leading AI-enabled biotech company focused on transforming drug development in oncology, today announced the appointment of Iker Huerga as ...

Most importantly, Lefkofsky added, a substantial portion of the computing costs will be covered by AstraZeneca and Pathos AI. Lefkofsky says that the model is expected to be completed within 9 to ...

Modern marketers leverage these pillars—often unknowingly—through influencer endorsements (ethos), emotional storytelling (pathos) and benefit-driven messaging (logos). The most successful ...

For all of Hegseth’s reported interest in “lethality” and championing a hypermasculine “warrior ethos,” in recent months he and the Pentagon have invested a ridiculous amount of time in ...

While a volatile INR-CHF could impact Q1 gross margin, Ethos has now adopted a 50% hedging policy to mitigate adverse FX-related margin volatility. It reiterated its ambition to scale by 10x in 10 ...

Hegseth — who cancelled cancelled $580 million dollars worth of contracts in March — has made “restoring the warrior ethos” a key goal at DoD while cutting initiatives secondary to that ...

War is often remembered for its devastation, but rarely for its restraint. India’s recent Operation Sindoor presents a radically different philosophy — one rooted not in conquest, but in ...