Not all trad wives are alike, according to Estee Williams, a trad wife influencer on TikTok. In her eyes, trad wives are homemakers whose priority is cooking, cleaning and being subservient to men.

Influencers such as Hannah Neeleman of Ballerina Farm and Estee Williams are among some of the more prominent figures who seem to have adopted the trad wife lifestyle and make content based on that.