Coca-Cola's 30-year partnership with the Essence Festival of Culture is a prime example of cultural marketing that ...

We spoke to the Senior Brand Marketing Manager at Juvia's Place, who opened up about the brand's activation at Essence Festival, their coveted "Golden Boxes" and embracing customer feedback.

ESSENCE Film Festival honored Black filmmakers across genres with standout projects exploring race, justice, tech, mental health, and more.

As criticism continues to roll in after Essence Fest, officials responded to the feedback Wednesday by offering a commitment to improve. Why it matters: The massive New Orleans-based festival is ...

From free health screenings to a youth basketball clinic, this day-long community activation provided essential services to ...

Criticism of Essence’s annual culture festival in New Orleans reached a fever pitch once the event wrapped; Essence and its owner have responded.

The ESSENCE Festival of Culture™ presented by Coca-Cola® will take place July 4-7. For more information and updates on the festival, visit our website and follow us on social media @ESSENCEFest ...

Essence Festival has served as a celebration of Black culture, creativity, and entrepreneurship for over 30 years. However, for 2025, the event sparked more critical conversations-both online and in ...

The most recent edition of Essence Fest earlier this month sparked several controversies. What needs to happen for it to rate ...

I vividly remember the very first National Fried Chicken Festival opening its gates in 2016 at a tiny park in New Orleans ...

To celebrate the 2025 ESSENCE Festival of Culture, H&M hosted influencers, industry executives, and fashion tastemakers at their New Orleans store.