Twenty-three labels recently announced joint plans to print environmental tips on new and reissued products. Ten rotating messages will offer simple ideas about ways to protect the environment ...

Reinhardt, Forest L., and Pat Markovich. "Metsa-Serla: Environmental Labels in the European Forest Products Markets." Harvard Business School Case 795-148, April 1995. (Revised May 1995 ...

Format: Print | Pages: 22 ShareBar. Citation. Reinhardt, Forest L. "Metsa-Serla: Environmental Labels in the European Forest Products Markets TN." Harvard Business School Teaching Note 799-058, ...