CANNES, FRANCE – Entertainment is a key tenet of successful audience engagement in today's online landscape, several speakers said at an Axios event at the Cannes Lions International Festival of ...

Unique, relevant, entertaining content can set a local business apart from its other small local or big box competitors.. Let’s delve into the reasons why a content marketing strategy is crucial ...

Red Bull does a great job with entertaining content marketing by aligning themselves with lots of high-octane sports. A great example is Red Bull Stratos, where Felix Baumgartner parachuted to ...

Leaders in the entertainment marketing and advertising space gathered for the Variety Innovation in TV Brunch, presented by ...

Whether it’s optimizing content or a marketing campaign in entertainment, the current process to complete an iterative cycle is slow and expensive. An iterative cycle is ideation, development ...

Can your marketing keep your audience entertained? We investigate marketing as entertainmentImagine it’s mid-summer and a heat wave has hit, making working conditions practically unbearable. You’re ...

For many in Hollywood, AI has been a swear word. That may be changing. According to a new study by the talent agency UTA, 73 percent of entertainment and marketing creatives believe generative ...

For marketers, the line between content and commerce has all but vanished. Today’s audiences – especially Gen Z – aren’t just consuming media, they’re living in it.

Content marketing dominates in today's fast-paced digital era, where attention spans are dwindling and consumer and business preferences are constantly changing. It has become imperative for ...

10 tips for educational and entertaining business social media content. Here’s how you can strike that balance when creating social media content, writes columnist and consultant Shana Bull.

But how do you make entertainment marketing as entertaining as the TV shows, movies, and music you’re promoting? Consider brand experiences and experience-driven content your most effective tools.