Teen-friendly promotion of the product is spreading on social media. Adding to the concerns is a caffeine pouch startup from a former Juul marketing executive.

The 2000s were a mix of pop punk, flip phones, and drinks that gave you wings—and maybe a few bad decisions. While energy ...

Liquid Death, the popular canned water company, confirmed to USA TODAY it will begin selling an energy drink in January 2026.

Liquid Death is launching Sparkling Energy, a "better-for-you" energy drink with less caffeine than the competition.

Known for its death-metal-inflected marketing, the company hopes to break into the bustling energy category with a less ...