Beauty guru, Michelle Phan, spoke to HelloGiggles about her newly revamped brand EM Cosmetics, and how going foundation-free changed her outlook on beauty.

Em Cosmetics Felt-Tip Eyeliner Review 2019: It’s easier to use than cult-favorite Stila Eyeliner and makes creating a winged cat eye extremely easy.

Michelle Phan has millions of fans on YouTube, launched the makeup subscription service Ipsy, and wants to make the world a better place with her Em Cosmetics line.This Valentine's Day, Phan's ...

You may recall she launched her own brand, Em Cosmetics back in 2013. No one did palettes like Em, they were MAJOR — some boasting 36 shades. Fans of Phan (and affordable makeup in general) get ...

Phan's Em Cosmetics was originally under the L'Oreal umbrella, but the brand is now on its own, and what better way to launch a new product than to bring women of diverse backgrounds and styles ...

Em Cosmetics by Michelle Phan Soft Spoken Lip Cream Review. Posted: May 30, 2025 | Last updated: June 6, 2025. Em Cosmetics by Michelle Phan Soft Spoken Lip Cream Review ...