A disposable, electronic "tattoo" that measures mental workload could be used to enhance safety in high-pressure jobs, ...

For brands ready to compete in this fragmented media world, embracing cross-platform measurement isn’t an option; it’s the ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

For publishers like BI, the shift away from scale was inevitable. But AI is making the transition more urgent—and painful.

Vicinity Media’s global-first store visit attribution data, online behaviour analytics, and location targeting enabled ...

New partnership enables advertisers to track carbon footprint of digital ads, aligning sustainability with media performance ...

The increase in the cost of the service, which must be purchased primarily in US dollars, reflects the need to introduce ...

SEOUL, June 6 (Yonhap) -- A team of South Korean scientists has become the first in the world to successfully measure the ...

After a year of rigorous testing in private beta, DataSpeaks.ai officially launches to the public on May 15, bringing a new ...

DeWalt has an enormous range of tools for all types of jobs from DIY to professional-grade. Don't miss these ones if ...

Digital doesn’t stop when the ad is clicked. It triggers a cascade of internal processes - data is captured, leads are routed ...

Across the industrial sector, organisations are grappling with the same challenge – how to move on from outdated, manual and ...