Stark Future, the Barcelona-based electric motorcycle startup known for its high-performance off-road bikes, has just smashed expectations by posting ...

The off-highway equipment experts at Perkins and McElroy have teamed up to develop a plug-and-play battery electric power ...

Bentley unveils the fifth iteration of its historic Winged B logo. The modernized embled will make its debut on an all-electric concept car.

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background ...

The company bought a new tugboat and then replaced its two 400-horsepower diesel engines with a fully integrated electric operating system, complete with batteries and charging equipment.

A Cox attorney said it plans to maintain its Long Island operations and 200-person workforce despite the impending sale to a subsidiary of TotalEnergies.

Trucks from this manufacturer are iconic, and they bear an interesting insignia. Here's how to spell the name, and where it and the mascot came from.

Along with the proliferation of AI companies has come a proliferation of AI company logos. The fascinating thing, highlighted by several publications, is that many of these logos look near-identical.

Repeating digits seem popular in logos; 33 comes in at 14th, and 99 at 19th, for instance. Meanwhile, the most unpopular numbers are 71, 87, and 94, with only one logo trademark application apiece.

The new P combines our legacy with our new chapter as a now independent company,” said Jenny Burroughs, Chief Marketing Officer, Pittsburgh Paints Co.

OpenAI’s big rebranding effort brings a new logo and a new typeface, OpenAI sans. OpenAI’s big rebranding effort brings a new logo and a new typeface, OpenAI sans. Emma Roth is a news writer ...