For the most part, the primary B2B social media strategy that’s circulated online focuses almost exclusively on LinkedIn. While LinkedIn was ranked as the most effective platform for B2B ...

It’s a way to show your network why they should use your products to solve their problems. Social media has become one of the most effective ways for businesses to reach their target audiences.

Bruce H. Rogers and Russ Alan Prince are the co-authors of the just published book Profitable Brilliance: How Professional Service Firms become Thought Leaders now available on Amazon http ...

When it comes using social media to drive sales for small business -- that dog don't hunt. The only people making sales with social media and small business are the social media mavens promoting ...

More than 10% use Facebook to advertise, and 20% say YouTube is an important part of their businesses. If you are going to ... If your company is willing to make the effort, social media is an ...

And I know from experience that social media platforms can create effective networks for women in business and help solve ... and determine which platform they use the most. Stay Relevant, And ...

Here are seven of Wiltshire’s tips for developing an effective social media policy for your business. 1. Use your purpose and values as the foundation Wiltshire says effective social media is ...

Another 45% of business execs say their companies are "getting there" in effectively using social media, and nearly an equal number (43%) rate their use of social media as ineffective. Such "effective ...

Social media can help small businesses find ... she said. 3. Use cross-platform promotion to grow effectively Cross-platform promotion is an effective way to live on these multiple platforms ...

While the number of platforms, tools, case studies and buzzwords continues to grow exponentially, effective ... Use the channels that best meet your users where they are. Social media should clearly ...

BY Jason Hennessey Social media plays a significant ... Let’s face it, business leaders in every sector need to learn how to be effective marketers for their business. Even if you hire an ...