Kia Motors unveiled a completely new brand logo, abandoning its traditional oval design. This shift—from a rounded emblem to an angular, more charismatic style—was more than just a cosmetic change. It ...

13. Hiring graphic artist Lisa Orth to design the logo In an age where no one seems to mind the overuse of the word "brand" or the misuse of the word "iconic," Sub Pop's improbably simple logo ...