PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

To look your best at any age, makeup professionals always advise letting your products evolve as you do. The skin changes over time due to a loss of collagen, elastin, and hyaluronic acid, so the ...

The brightening pen is compact, making it an easy addition to my makeup bag or purse. And unlike a lot of other pen ...

Pixie cuts are one of summer's most popular looks, and it doesn’t have to mean saying goodbye to tying your hair up. To ...

Celebrities like Hailey Bieber, Zendaya and Alia Bhatt have already been spotted flaunting this style, which has also ...

In this video, I am demonstrating a soft glam eye look featuring a soft eyeshadow and eyeliner that enhances the overall ...

If you haven’t hopped on the no-makeup makeup look trend these it’s still not too late. With just these 5 products, you can ...

In combination, these ingredients treat active acne while preventing new breakouts from occurring. The cherry on top? With ...

A fixture in the foundation field for 30 years, the latest upgrade to the true match foundation encompasses new skin-matching ...

BEAUTY fans are raving over a viral lash hack that’s being hailed as a “game changer”. If you’ve ever fumbled with falsies, you’ll want to take notes. The clever trick, shared on TikTok by lash ...

Ahead of the relaunch of his brand’s iconic the Multiple stick, BAZAAR asked François Nars to reflect on the best Nars makeup ...

Shopping Writer Meghan just tried TikTok's favourite lash growth serum-infused mascara that promises fuller lashes with every ...