Bad attribution costs budget. Here’s how performance data can inform smarter, channel-specific marketing investments and ...

It’s no surprise that 88% of customers believe the experience a company provides is just as significant as the products ...

Chain Social will host its inaugural Black Friday Cyber Monday (BFCM) Strategy Summit this 7–8 August, bringing ...

We live in a modern era dominated by digital technologies and fast online shopping, so there are many people who are unaware of the revival of printed catalogues in 2025.

For businesses looking to reduce marketplace dependence, the path forward is clear: take control of customer data, invest in direct-to-consumer capability, diversify sales channels, and invest in long ...

Newer e-commerce brands are particularly exposed: according to my company's latest e-commerce marketing trends report, 40% cite changing consumer behavior as their top challenge. Consumer ...

Digital advertising isn’t what it used to be. With rising ad costs and increased competition across platforms.

The times when e-commerce marketing was possible merely by search engine optimization ... Determine link and outreach strategy Find a community that your costumers visit regularly, and prepare and ...

In this article, we’ll offer a step-by-step guide for ecommerce business owners, covering competitor research, writing a business plan, sourcing products, setting up an online store, optimising sales, ...

Stakeholders in the digital and integrated marketing industry have called on marketing professionals to prioritise ...