Bad attribution costs budget. Here’s how performance data can inform smarter, channel-specific marketing investments and ...

Chain Social will host its inaugural Black Friday Cyber Monday (BFCM) Strategy Summit this 7–8 August, bringing ...

For businesses looking to reduce marketplace dependence, the path forward is clear: take control of customer data, invest in direct-to-consumer capability, diversify sales channels, and invest in long ...

Digital advertising isn’t what it used to be. With rising ad costs and increased competition across platforms.

In this article, we’ll offer a step-by-step guide for ecommerce business owners, covering competitor research, writing a business plan, sourcing products, setting up an online store, optimising sales, ...

Aakriti will work closely with Shaily Mehrotra, CEO & co-founder, Fixderma and will oversee high-impact brand campaigns.

In an industry where ad agencies are known for long timelines and even longer invoices, Good On is making a bold move: offering expert ad management starting at just $1,500/month, with end-to-end ...

The heritage denim brand says its "doubling down on e-commerce and creating seamless digital experiences for our fans around ...

Experts in the marketing industry have advised SMEs in Africa to incorporate a data-driven approach into their marketing and ...

Investors have long been concerned about Macy’s balance sheet, but we believe its debt is under control. Before the pandemic, the firm had lowered its long-term debt to $3.6 billion at the end of 2019 ...