We're finally in the blissful early days of summer, and with that fresh energy comes the urge to embrace our seasonal alter ...

I never go to bed without thoroughly double-cleansing my face: first with a makeup remover to cut through layers of SPF, foundation, and mascara, then with a face wash to get rid of any lingering dirt ...

E.l.f. Cosmetics, an E.l.f. Beauty Inc. brand, is introducing “color e.l.f.nalysis”—a global, immersive digital experience for personalized beauty. With this ...

With TikTok buzzing and beauty editors calling it a glow-up miracle, we had to put this cult-favourite product to the test. Our ecommerce editor, Jessica O'Donnell, spent two weeks trialling the ...

Meet color e.l.f.nalysis, a free, selfie-powered experience from e.l.f. Cosmetics that lives directly within Pinterest. The tool analyzes your hue, value, and chroma to determine your color season ...

Her work has previously appeared in The Zoe Report, Popsugar, Insider and more. E.L.F. e.l.f. Cosmetics knows the importance of sunscreen. The brand found a creative way to get a care package to ...

The “color e.l.f.nalysis” tool offers makeup shade recommendations that harmonize users’ unique features, as well as a matching curated Pinterest board with shoppable products tailored to an ...

E.l.f. Cosmetics, an affordable makeup and skincare brand, announced on social media that it will be raising prices by $1 starting in August. The company stated that the price increase ...

The British motorsports racing driver was honored with a celebration, hosted by PEOPLE's Dory Jackson and NASCAR host Carla Metts Aaron St Clair/Shutterstock PEOPLE and e.l.f. Cosmetics joined ...

LOS ANGELES -- Oakland-based e.l.f Cosmetics, known for its affordable and cruelty-free makeup and skincare products, announced it's raising prices by $1 starting in August. The company made the ...

Widger arrived in Hawaii on Saturday, May 24, after more than three weeks at sea e.l.f. Cosmetics knows the importance of sunscreen. The brand found a creative way to get a care package to Oliver ...