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Disney, Amazon Ink Deal to Expand Advertising Partnership The pact unlocks more opportunities for brands using Amazon's Demand Side Platform to reach consumers watching Hulu, Disney+ and ESPN content.
Walt Disney Co. on Thursday announced its new perks programs for Disney+ and Hulu. The programs will provide subscribers with exclusive sweepstakes, discounts and fan-focused experiences. Disney+ a… ...
Disney Global Advertising president Rita Ferro speaks during the entertainment giant's Upfront presentation in 2023 (Photo courtesy of Disney) As Disney gears up for its annual upfront ...
Inside Disney’s ad playbook as streaming becomes ‘core growth platform’ Brands including Lysol, Amex and Poppi are taking advantage of the media giant’s increasingly integrated advertising offerings.
One of the ongoing complaints about the ad industry is a lack of transparency about where you're buying and how it's measured. At CES 2025, Disney discussed their new global ad tech stack and how they ...
Disney CEO Bob Iger was honored with the Ad Council's Award for Public Service at the organization's gala in New York City on Thursday night.
Bob Iger’s Disney and other entertainment giants have reportedly resumed their ad spending on Elon Musk’s X — a year after the billionaire told companies that fled his social media platform ...
Disney's emotional Christmas advert will leave fans in tears with sweet story In the crowded world of Christmas adverts, Disney has managed to capture hearts with their poignant feature.
Disney’s newest ad isn’t pitching a new movie, TV show, or product. By enlisting director Taika Waititi to direct a four-minute short that chronicles the unlikely friendship between a boy and ...
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Guess the Disney Movie by EmojiJudge strikes down Trump’s birthright citizenship order in new legal challenge after Supreme Court ruling Charley Hull collapses, leaves course on stretcher, withdraws from the Amundi Evian ...
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