Dawn, the top-selling dish soap brand, has unveiled a redesigned bottle with “patented no-flip cap technology.” That means the bottle stands, upside-down, on its cap and dispenses from the bottom.

Called Dawn EZ Squeeze, it’s a dish soap that sits upside down on your counter (kind of like shower gel), but with no cap. All you need to do is grab it, squeeze it, and squirt some soap into ...