The side-by-side format—”the face / the perfume”—pairs personality with perfume. It led to both sincere and satirical takes across the platform in this exploitable image macro-style meme.

Steph Curry couldn't be there for the Golden State Warriors given his hamstring injury, so he could only watch as his team got eliminated by the Minnesota Timberwolves. And after one shot by ...

“They modified his face in photos to look like a monkey and portrayed him as a chained slave on a slave ship, among others.” The two enlisted sailors responsible for the memes face nonjudicial ...

This article originally appeared on For The Win: Steph Curry's stunned face in Warriors' loss became an instant meme ...

The lights dim, the beat drops—and a giant anime face flashes across the screen ... They were living memes, fashion lines, and global brands rolled into one. Their presence shaped what we ...