Industry-first collaboration programmatically delivers ads via major DSPs when viewers pause the TV shows and movies they are ...

In the latest demonstration of its leadership in developing unique creative formats, TripleLift, the world's leading Creative ...

DirecTV's new ad program, created in partnership with TripleLift, will see programmatic pause ads play whenever a viewer pauses a show.

DirecTV is partnering with TripleLift to launch programmatic pause advertising on its connected television platforms.

The Guardian’s programmatic advertising restructure brings its respective operations under a single global unit that will ...

The InMobi Buyer Hub targets a wide range of media buyers, including curators, agencies, brand-direct teams, retail media ...

The Guardian is unifying its programmatic advertising expertise across all regions into a single global team, spanning UK, US and Australian markets. This new move is part of the Guardian’s strategy ...

According to news publications, a WPP ‘report’ reveals that Epsilon’s inventory consists of "Made-for-Advertising" and ...