Five years from now, when patients walk into a doctor’s office presenting symptoms of almost any condition you can envision — whether migraine, multiple sclerosis, or obesity — their ...

Pharma and healthcare digital ad spending is on the rise. But it’s a slow go. While the category is poised to reach $2.84 billion this year, it’s still the slowest grower out of 10 categories ...

The fight for pharma dollars between linear TV ads, print and digital also continues, the report found, but pharma is still hesitant to walk away from TV as quickly as other industries.

Kal Patel, M.D., is CEO and cofounder of BrightInsight. He has over 20 years of experience in pharma, medtech and regulated digital health. In recent conversations I’ve had with senior pharma ...

Kal Patel, M.D., is CEO and cofounder of BrightInsight. He has over 20 years of experience in pharma, medtech and regulated digital health. When it comes to digital health, the pharmaceutical ...

The investigation into health data giant IQVIA’s ad tech deal focuses on harm to rivals and increased costs for drugmakers. The Federal Trade Commission is currently investigating a merger in an ...

For over a decade, the pharmaceutical and biotech industry has invested steadily in digital and connected health capabilities aimed at improving outcomes with patient-centric solutions. 1 But progress ...

To stay relevant, pharma marketers must move from a “broadcast” model to an “engagement” model, prioritizing education, storytelling, and personalized digital experiences. For example ...

The traditional pharma industry is eyeing the rise of Digital Therapeutics as patient outcomes fast become the only metric to sweat over. Their combined effect is setting the scene for a radical ...

The global digital twin technology in pharmaceutical manufacturing market is estimated at US$307.4 million in 2024 and is projected to grow at a CAGR of 31.3% during the forecast period 2024-2034.

Dublin, May 08, 2025 (GLOBE NEWSWIRE) -- The "Be In the Know With Pharma 4.0: Digital Technology Transfer" training has been added to ResearchAndMarkets.com's offering. This course explores how ...