Without any other context, you can perhaps ID dozens if not more logos of carmakers, retail chains and consumer goods. But how many watch brands can you recognize based on an abstract symbol alone?

(The brand has ... The watch, limited to 10 pieces, eight of which sold before its release, features accent details in the label’s signature blue as well as its logo on the sweeping seconds ...

“We assume that incidental brand exposures do not affect us, but our work demonstrates that even fleeting glimpses of logos can affect us quite dramatically.” To assess the effects of brands ...

By Victoria Gomelsky Pierre Biver, the creative director of the luxury watch brand ... the brand’s co-president, the design on the dial “can be interpreted in different ways.” ...