But 2025 might usher in a very different kind of buzz-or, ... Alternative alcohol brands step up: Functional beverages, from ...

Hard teas, seltzers and ready-to-drink cocktails form a distinct fourth category in beverages, revamping offerings to connect ...

In 2020, Diageo purchased Ryan Reynolds’ Aviation Gin brand for $610 million.And in 2021, UFC fighter Conor McGregor sold a majority stake of his Proper No. Twelve Irish Whiskey to Jose Cuervo ...

The similarity in ingredients — grain, hops, water, yeast — means many traditional malt liquor brands are viewed as a stylistic subset of beer, rather than something completely different.