The use of these promotions can typically be tied to the hierarchy of communication effects model. For more on the difference between advertising and promotion, see our tutorial.

There are nearly 120 different varieties of coffee plants, but arabica and robusta are the only two that can be harvested for ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

there is considerable discrepancy between the two departments. Companies spend millions of dollars on Sales training and Sales enablement programs, yet they spend comparatively little on formal and ...

With the increasing digital media consumption, the reach of social media influencers is also growing. Thousands of businesses ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised advertising and content, advertising and content ...

A CBS News Confirmed analysis of a dozen skincare influencers' accounts found that many featured ingredients not suitable for ...

AI is not making agencies obsolete. It’s transforming them. The agencies that thrive will be those that lead AI—not merely ...

Experts call for stronger regulation of digital food marketing to counter the increasing risk for obesity and teens’ ...

Check out this week's blog with Alex Bacon, Marketing Director at Cloud Direct as he breaks down top tips for marketing-sales ...