Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

Here are five important areas of difference between brand marketing and direct response. 1. Goals and Objectives "Direct response marketing helps people buy. Brand marketing helps people choose," says ...

With the increasing digital media consumption, the reach of social media influencers is also growing. Thousands of businesses ...

In the heart of New York, a city that never sleeps and where dreams are written in bold ink, the book industry is more alive than ever. But with thousands of aspiring authors and just as many books ...

A CBS News Confirmed analysis of a dozen skincare influencers' accounts found that many featured ingredients not suitable for ...

AI is not making agencies obsolete. It’s transforming them. The agencies that thrive will be those that lead AI—not merely ...

In many ways, the internet has leveled the playing field for small business owners everywhere. Online businesses are ...

Experts call for stronger regulation of digital food marketing to counter the increasing risk for obesity and teens’ ...

Ogilvy & Mather used A/B-testing to famously rise to the top of the marketing world, and today Neil Patel ... They're interested in it, but they don't know the differences between the two tests. Their ...

Check out this week's blog with Alex Bacon, Marketing Director at Cloud Direct as he breaks down top tips for marketing-sales ...

Digital media consultant Mark Challinor continues our News Horizons series, talking to the people shaping tomorrow’s media.