Titlist has added subtle alignment markings on the Pro V1 and Pro V1x since 2007, but AIM 360 is the boldest option yet.

World No.1 Scottie Scheffler has played the Titleist ball since his junior days and the newly-crowned PGA Championship winner ...

Gear editor Jack Hirsh played Mizuno's Pro S-3 irons for two months to compare them to his Pro 243s from last year. Here's ...

When choosing the right irons for your game, the little things matter. So does getting honest about your strengths and ...

Nearly 12 months after Titleist launched its ball fitting app ... Many others assert they “can’t tell the difference” between golf balls. Again. That’s wild to me. Golfers will go to great lengths to ...

It's about time. Titleist has finally put a stripe on a golf ball. With enhanced alignment features working their way into ...

Golfers know that some balls work for their game and that others just don’t. For some of us, there are lingering bad memories of balls that were too hard or too soft. There’s also an awareness ...

Unlike previous years, Titleist commenced tour seeding at Colonial Country Club instead of Muirfield Village Golf Club. The ...

He cited growth in Titleist Golf Equipment and Golf Gear segments, driven by new product launches such as the Pro V1 and Pro V1X golf balls and GT Metals hybrids and metals. Golf equipment net ...

The launch of new Titleist irons is always a key date ... I want to be able to get that ball up in the air, but I don’t want to get it up in the air with too much spin. Golf is getting to be more and ...

Titleist is introducing its new T Series irons ... The T200 and T350 irons released in 2023 are hollow-body designs, created to enhance ball speed, while also housing tungsten in the heel and ...