Some flagship firsts include a zen garden at the center, a space that can fit 60 seats, and new Filipino-Japanese fusions, like the Ube Matcha Latte ...

The Matcha Tokyo opened its newest and largest branch in the Philippines—and it’s unlike any of its previous locations. This ...

These delicate cookies are made with oil, so they’re moist and tender. Matcha gives them a light, toasty flavor and turns them a pretty green. Slideshow: More Cookie Recipes In a medium bowl ...

For its 160th anniversary, HSBC launches a citywide "18 Districts Mural Stories" campaign celebrating art, culture, and ...

The Matcha Tokyo ventures south once again with the grand opening of its largest and newest flagship store at the SM Mall of ...

Hidden in plain sight in Columbus, Ohio sits a Japanese bakery and café that serves soft serve ice cream so transcendent, you’ll contemplate moving just to have it in your regular rotation.

The hojicha (roasted green tea) is particularly good, with a nutty, toasty flavor that makes it the perfect afternoon pick-me ...

Matcha-do about nothing: How the hype around matcha is making a mockery of this deeply traditional drink As thirst for the vivid green drink reaches an all-time high, Kate Ng looks at the origins ...

A s a beauty journalist, experimenting comes with the job. Whether it’s testing out skincare infused with salmon sperm DNA or ...

In Uji, Japan's historic matcha capital, demand for premium green tea is outpacing supply. As tourists scramble for tins, locals fear that tradition may be getting diluted.

Matcha is a type of green tea, but it is far from the regular one. Made from the same plant as regular green tea (Camellia sinensis), matcha stands out because of how it is grown, processed, and ...