Deodorants use antimicrobial ingredients that reduce the number of bacteria producing odor, and a fragrance that masks odor, according to WebMD.Antiperspirants, meanwhile, temporarily block your ...

Deodorant is a $4 billion business and growing, partly because brands that advertise themselves as “natural” are selling faster than ever and because designers are jumping into the category.

HIKI is a new brand of full body deodorant that finally bypasses the polite and condescending marketing, and outright says it’s designed for anywhere where your skin folds.