The Denver Broncos are ... Broncos president Damani Leech said the goal is to be "respectful of our history and traditions ... this is bogus," Klis posted on X. "Broncos not getting a new logo.

The Denver Broncos said the all-white helmet shell is a first in franchise history. ... The helmet's mark was the primary logo the Broncos used from 1968 to 1996.

The Broncos primary logo from 1968 to 1996 was created by a local man named Edwin Taylor, per media reports. The team sent his family a letter in 1968 thanking him for the design.