the company introduced a 4% increase in some of its gold watches in the U.K. last June, including raising the retail cost of the Rolex Daytona chronograph in white gold to about $49,300 (£38,700 ...

But many NASCAR champions have tried and come up short of sporting the unique trophy awarded to every class winner (a steel and yellow gold Rolex Oyster Perpetual Cosmograph Daytona with a white ...