These shorties now tout the “no-makeup” makeup look, designed to accentuate our natural features by focusing on glowy skin.

Want to know if a product really works? Welcome to Slow Beauty. Since it can take up to six weeks to see results from using a ...

Camelia Katoozian, who makes videos as Camelia Katz and is based in Seattle, Washington, shared a video with her 360,000 ...

At the end of the day, a new skin tone is birthed every second. So to both future-proof and serve the masses, the beauty industry must keep evolving accordingly—across all areas of skincare, but why ...

Including an acne-fighting azelaic acid serum, a black cherry eyeliner and a TSA-friendly portable humidifier.

The goth subculture is more than just wearing a lot of black clothing and embracing every day like it's Halloween. Although ...

The New Year has started strong with stunning sartorial performances from the likes of Cynthia Erivo, Demi Moore and Zoe ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...