When developing a conversational commerce strategy, brands should consider the channels their customers engage with most, as ...

Revenue retention requires a focus on delivering continuous value at each stage of the customer journey—a journey that starts well before that customer label is earned. Companies that have ...

Customer journeys are not linear, nor are they static, and therefore they cannot be adequately defined using a standard journey-mapping tool: the venerable flowchart. While most companies are ...

CreatorDB shares that building an effective influencer marketing strategy is no longer about one viral moment, it’s about long-term connection across the digital customer journey.

If you're reacting late to buyer signals, you may lose the customer along their journey. Start responding in real-time with customer journey orchestration (CJO). Discover the essentials of CJO and how ...

A customer can be exposed to a brand through various touchpoints and channels depending on their individual journey and the brand's marketing strategies. For example, interaction with a brand’s ...

From awareness to advocacy, influencer marketing is no longer just a top-of-funnel play. We’ve all heard it before: “TikTok made me buy it.” Maybe it was a viral skincare product, a trending ...

This is why building an effective influencer marketing strategy is no longer about one viral moment, it’s about long-term connection across the digital customer journey. So, how exactly are ...