When developing a conversational commerce strategy, brands should consider the channels their customers engage with most, as ...

This is why building an effective influencer marketing strategy is no longer about one viral moment, it’s about long-term connection across the digital customer journey. So, how exactly are ...

This signals a broader shift: Consumers want more than transactions; they want participation, ownership and shared success.

Research from the Aberdeen Group found that VoC (voice of customer) strategies netted significant gains in revenue growth.

As part of a series of interviews in partnership with Indegene focusing on the customer experience in pharma, AstraZeneca’s global consumer marketing director Melissa Fellner tells Paul Tunnah ...

Building a smarter, faster, and more transparent supply chain through innovation – this is what companies in the supply chain ...

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Better management of customer data could help pharmaceutical companies’ digital transformation, according to Veeva’s Rebecca Silver. pharmaphorum's Richard Staines spoke to her about how the ...

(vi) SEBI – functions and objectives. Self-explanatory (i) Wholesalers. Meaning and services of wholesaler to retailer, customer and producer. (ii) (a) Retail trade – Meaning and characteristics.