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Providers of purpose-built student accommodation (PBSA) face an evolving yet unique challenge: the age of our customer ...

Auto policy shopping growth, driven by tax refunds and tempered by a short February, is down 10 points from the previous ...

Life Time's premium fitness model and strong pricing power position it for growth. Click to get more insights on LTH's ...

NatWest Boxed has entered a seven-year partnership with Saga Money to deliver savings products targeting the over-50s market ...

Carfluent is taking its technology to another level. The provider of artificial intelligence-driven website technology ...

Younger consumers ditch traditional grocery for mass merchants, budget friendly retailers, dollar stores and club stores ...

Build Personas but Stay Flexible I created detailed personas covering demographics, behaviors ... taught me an important ...

Nature-focused community events and hiking clubs are driving revenue and visibility among a growing demographic of customers.

In short, demographic & geographic segmentation takes the ‘thick brush’ approach to grouping customers. This is opposed to the precise ‘pencil lines’ that psychographic and behavioral segmentations ...