Japan has the world’s oldest population, with nearly one in three people over 65 — a demographic reality that quietly but ...

Learn how customer segmentation and targeting can boost your marketing ROI by delivering tailored messages to specific ...

It's early days for the agentic revolution, but new data from Okta suggests there's a lot of work to be done to convince ...

Lotame enables companies to use data to build stronger connections with their consumers. Lotame is the leading independent data management platform (DMP) and offer the most widely used, trusted and ...

Background Ethnic minorities and some other patient groups consistently report lower scores on patient surveys, but the reasons for this are unclear. This study examined whether low scores of ethnic ...

The deeper tension: when customers don’t see themselves There’s a particular kind of alienation that sets in when advertising continually overlooks your reality. It’s not always loud or obvious.

Consumer Reports asks, Are you sick of companies giving you bad customer service when you have a problem with billing or product performance? Learn how to get your complaints taken seriously and ...

TOKYO -- The AI memory chip business is becoming more specialized but also more reliant on a small number of "locked-in" customers, according to SK Group Chairman Chey Tae-won. SK Hynix, the South ...

These are demographic variables, which include: Age This variable divides customers into groups depending on their age. These groups can be specific to certain ages, yet most of the time it bunches ...