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Toyota launched the Scion brand just after the new millennium with a specific goal in mind. Why did Toyota make this move, and what happened to the brand?
The bZ4X should have been a Scion. Bringing back the Scion brand for EVs would have been a bold move for Toyota, but it would have given it enough cover to experiment freely.
Scion aimed to offer distinctively designed smaller vehicles and a unique purchase and ownership experience to draw younger generations of shoppers who wanted something different than what their ...
Toyota axed the Scion brand in 2016, after 13 years of the attempt to create a "youth brand" in North America. Of all the Scion models, the boxy xB made the ...
This particular xB was recently spotted in Las Vegas and, for some reason, has had its standard front fascia completely removed and replaced with an aftermarket grille and headlights designed for ...
The Scion xB was already a bizarre, love-it-or-hate-it kind of car, and its JDM truck variant takes that trait to the extreme.
At the Scion brand’s launch in 2003, Toyota officials used the term “funky” about 5000 times. Two Jameses—Rick and Brown—may have been credible arbiters of funk. But when you’re ...
There are 102 reviews for the 2006 Scion xB, click through to see what your fellow consumers are saying.
Toyota's inability to carry the funky image of the original xB into a new, improved product is a pretty damning symptom of the Scion brand's failure, if not an outright cause of it.
This story has been updated. Rumors have been swirling since late last night that Toyota is set to shut down Scion. The report first broke on Car Buzzard, but R&T spoke to a Toyota insider this ...
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