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Rubik's Cube owner Spin Master Toys UK on Wednesday lost its battle against a Greek rival as Europe's second-highest court ...

Rubik's Cube owner Spin Master Toys UK on Wednesday lost its battle against a Greek rival as Europe's second-highest court annulled trademarks related to the shape of the famous puzzle.

BRUSSELS ― Rubik's Cube owner Spin Master Toys UK on Wednesday lost its battle against a Greek rival as Europe's second-highest court annulled trademarks related to the shape of the famous puzzle.

The EU’s Intellectual Property Office (EUIPO) agreed, deciding in 2017 that the cube’s essential features, like shape and colours, were all necessary for its gameplay.

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In a definitive ruling, the Luxembourg-based EU judges confirmed that the cube’s shape and six-colour scheme aren’t just iconic, they’re essential for play, hence upholding the EUIPO’s ...

Spin Master Toys UK faced a setback as the EU's General Court annulled Rubik's Cube trademarks, favoring a Greek rival. The court confirmed that the cube's shape should not have been trademarked as ...

The story began when Verdes Innovations SA challenged trademarks registered by the Rubik’s Cube’s then-owner (now Spin Master Toys UK) between 2008 and 2012. Verdes argued that the design wasn’t just ...