Here’s how to create a winning sell sheet ... This is a good time to note that you should always design your sell sheet with the end customer in mind — not the potential licensee.

Whannell commented on the creature's design, sharing the story behind how ... they first released that image of his face with that one sheet? Social media was not as crazy in 2008 as it is now ...

In a new interview with SFX Magazine published on Monday, Whannell revealed that the creature design is all practical — with no CGI involved. Some viewers might find this approach antiquated ...