How do brands reach Gen Z consumers? Get yourself to gaming platforms, as Havas Play executives explain on the Variety ...

The best brands in the world are able to create something far more powerful than a premium product, or even a strong brand personality ... offers one of the best examples of a lifestyle brand. By ...

Creator content is no longer a one-off transaction but a consistent strategic engine to power and influence all stages of the ...

Brand Action was founded in 2022 to help the people of Ukraine after Russia’s invasion. The group held its first fundraising reception at INTA’s Annual Meeting that year. The organisation, which has ...

Kate Middleton's former stylist Ginnie Chadwyck-Healey and Beulah London, a brand beloved by royals and celebrities, have created a new capsule collection The Beulah x VCH collection features four ...

Recent research reveals important developments in brand-creator partnerships. While Dash Social highlights the growing influence of creators, Collabstr’s marketplace data shows average collaboration ...

Paige Spiranac’s Creator Classic rival ... “The fact that my ball skipped over the water is so brand for me,” Andolpho wrote in the caption of the IG story. Her team continued to struggle ...