We live in an era where digital communication prevails, and messages must be read and understood almost immediately.  Emojis play a large part in this, and are being used more and more often — in fact ...

Through its branding campaign, called WeAreBloomington, the city is trying to generate a brand — a slogan or logo, for ...

In an increasingly competitive market, businesses need more than just a great logo or catchy slogan to stand out. They need to create an immersive sensory brand experience that engages customers on ...

Learn how to combine AI-driven insights and ChatGPT mood boards to create stunning brand identities in record time. Brands ...

Branding isn't just what your company looks like - it’s how it feels. It’s the gut instinct people have when they see your ...

In their own words, nine of the many exceptional women working in hospitality from the East Coast region share their career ...

While LeBron James remains one of the most dominant athletes in the NBA, it was his wife, Savannah James, who recently took center stage with a deeply personal message about her ne ...

Organisations must measure their digital experience against tech-led, disruptive and challenger brand experiences, and be ready to adopt new UI patterns quickly. If you want to create experiences ...

After years of Marie Kondo-esque simplicity, the retail design era defined by neutral palettes and sleek, pared-back ...

Practice Head in Salesforce Delivery, is a dynamic leader who transformed a team of 8 freshers into a 10x stronger force ...

Companies often create these brand personalities to represent their ... and what kind of information they might need. These are three examples of how brand personality can be created in service ...