Bridget Jarecki witnessed talented creators being dropped from agency rosters simply because they didn’t generate enough ...

Brands moving beyond interruptive ads to become the content people seek out will build deeper loyalty, stronger data streams and long-term brand equity.

Texas Christian University triathlete Maddie Perkins has qualified for the NCAA national championships several times, and the ...

There’s something about a powerful brand tagline that’s creative or clever enough to be unshakably memorable. It lingers in ...

TIME Magazine has released its inaugural list of the Top 100 digital creators, including prominent streamers, YouTubers, ...

As creators become more entrepreneurial, advertisers look to up their spending next year on digital on the heels of Cannes Lions ...

Social media has created echo chambers where any misstep is magnified and authenticity is scrutinized under an unforgiving microscope. One poorly handled crisis can destroy decades of brand building ...

The brand’s globally-inspired flavors are on full-display with fresh and healthy bowls & wraps, along with its very own flavor ambassador.

Remember when celebrity endorsements meant awkward TV ads with stars clutching products they'd probably never use? Those days ...

James Stephens, Monks' Global Head of Brand, explains why real-time responsiveness and agile strategies are crucial for ...

Name generators are a fast and efficient way to kick off a brand, especially for startups and solo founders. They can provide inspiration, but the real challenge is turning that raw idea into a ...

Lisa Jean-Francois, a 13-year influencer, shared the personal mistakes and industry changes that led to her brand deals and content career declining.