Brand personality refers to characteristics attributed to a brand name that consumers can relate to. Effective brand personalities forge a valuable bond with customers.

We include these elements in your guidelines because they can directly inform your brand’s personality, voice, and style. They can also guide how you approach creating content.

⁠Create a Brand People Love: ... Just as a house's architecture determines its structure, style, and personality, brand architecture shapes the way customers perceive and interact with your brand.

A brand is more than what you sell. It's a blend of your business' values, aesthetic, and unique personality. Your brand is what connects you to customers—and keeps them coming back.

Finding the right creator whose personality and goals align with the brand’s message starts with shared values, said Alex Peay, a nonprofit founder and content creator known for his character Pop Pop ...

Every B2B company should understand the impact of their brand personality. Sue Mizera advises how to create (or discover) your own brand’s. Brand personality may seem too ‘soft’ or ‘touchy-feely’ a ...

Simple and Effective Ways to Create a Personal Brand That Stands Out Online and Opens New Opportunities In today's digital world, your online presence is just as important as your real-world ...

The creator economy could approach a half of a trillion dollars by 2027. The CMO of Visa provides insight on how to leverage the potential of the creator economy.

Personality Checklist Thinking about UB as an individual with distinct personality traits helps us communicate in a brand voice that’s authentically and recognizably our own. Our brand personality ...