There is measurable value to be created by unifying marketing, communications and public affairs activities under a single ...

and investments are most strategic for your business. To develop a plan to improve performance, it’s critical to create metrics. The chart above illustrates the various metrics that can be used ...

There's a lot to plan for, and a well-crafted business expansion plan can assist you with the process. The plan also serves as an important tool to convince lenders and financiers of the viability ...

Creating a strategic procurement cycle takes ... Because when procurement plays an active part in the growth strategy, a business is laying the groundwork for whatever comes next.

By aligning IT efforts with these guiding principles, you ensure that every action supports the company’s values and strategy, creating a unified push toward business success. IT leaders must ...

In my last article, I outlined what business model transformation entails — and the first step is always going to be creating a strategy. Mapping out a pathway for your firm's new business model can ...

Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape ...

For many small business owners ... we will take you through the steps you'll want to take to create a successful succession plan. Picking a Successor Isn't Easy Many factors determine whether ...

Every business continuity plan must be supported from the top down. That means senior management must be represented when creating and updating the plan; no one can delegate that responsibility to ...