Brands should focus on creating exceptional products because the product itself is what defines the brand’s value.

Purpose-driven brand stories can make consumers care about you and your product like never before; they're built to foster ...

In today's competitive freelance market, establishing a strong personal brand is crucial. A compelling brand not only sets ...

When designing a brand, Street Lotto advises young entrepreneurs to start by asking themselves: What is the purpose behind what I’m creating? “I think for young designers, the tide has shifted.

Now, in every decision we make, whether regarding building design or marketing imagery, we pull out the guide and ask if the ...

Having a top selling brand is important to any business. Creating that image and ensuring your customers go along with it is crucial. Evan Davies tells the story of how Sunny Delight was created ...

Learn more Facebook business pages are free to both create and use. They can be a powerful tool to help you reach a new audience, gain popularity, and grow your brand. It's easy to create a ...

During this week's Webinar, INMA members will hear from James Stephens, executive vice president/brand at global agency Monks ...

Most established brand-name products operate in highly competitive markets, jockeying for market share with new and old rival products. Marketing departments employ various tactics to create and ...

It was this kind of "sonic brand identity" that MassiveMusic - the brains behind Philips's new rebranding - was hunting for when it set about its latest project. Wanting to create a sound that ...