Clarity and consistency should always be in full synchronization with the content when it comes to your brand’s identity, ...

Ahead of this year's Brand Impact Awards, I sat down with JKR's executive creative directors, Stuart Radford and Ricardo ...

If you stop to think about the number of different brands out there, it will make your head spin. Across all industries, there are millions — probably even billions — of brands in the ...

This post was created in partnership with Tracksuit Key takeaways Brand building involves striking a balance between ...

However, they must also begin crafting a cohesive brand image to establish their company’s personality and share its values, promises and culture. Potential customers will make purchasing decisions ...

And the key to a timeless brand is more than just a logo; it’s a feeling. While your business may not be able to reach the level of success Coca-Cola has achieved, you can still create a ...

Below, Shopify shares how to create a brand guide for your business. Given the breadth of what's contained in brand guidelines, building them from scratch is no small undertaking. "For a lot of ...

Search Engine Land » SEO » How and why to create a brand Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the conclusions ...

This article explores what a brand identity, its importance and strategies a business can use to create their own brand identity. A brand image is distinct from the brand identity. A brand’s ...

These things are what they make. But these days people also want to know “why.” This has fundamentally changed branding and it’s been accelerated by a digital and social ethos. It’s not ...

The question for producers, he says, is whether they manage and intentionally create their farm brand or let it occur on its own. “Everything and everybody is a brand,” says Oelke, who also ...