PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, even in highly competitive spaces.

Poppi first gained widespread attention when it was featured on "Shark Tank" in 2018. Now the prebiotic soda is being bought by Pepsi.

Ellsworth developed Poppi – then known as Mother Beverage -- in her kitchen in 2015 because she loved soda but was tired of the way it made her feel. She mixed fruit juices with