The WNBA's 15th team finally has a name: the Portland Fire. Can you find the hidden gem in the franchise's new logo?

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

Advice from a graphic designer on how to approach a successful team logo redesign.

The field is all green and the designs are all white. It fits and the font is one of the best in college sports. It helps that the Spartan makes such a cool logo. No. 18: Kentucky AP Photo/Charles ...

The best MLB logos are extremely important to baseball fans, and for good reason. These logos are are visual representations of tradition, history and the spirit of the game.

Sports logos generate strong opinions at the best of times. And perhaps that's the way it should be. Fans are passionate about their team, and often equally passionate about their rivals, so it ...

So now we have a cool new Utah Mammoth logo, which has a neat little hidden element: some mountains on the head. I like it! Here's a look at the new logo and their uniforms (they're keeping the ...

The Nissan Z sports car (well, let's be real, it's a sporty touring car) has a storied but inconsistent history. So, too, does the Z emblem. The twin-turbo rounded wedge Z of the '90s was cool ...

NFL fans are loving a graphic designer's re-design of the Cleveland Browns' logo. Check it out for yourself here.

In the latest makeover for sports teams, a fan decided to combine NBA logos with Pokemon. The results are pretty solid.

By switching from a logo without a basketball to a mark with one, the Bucks have joined 21 other NBA teams with basketballs in their primary logos.